The BrandLab's Fearless Conversation: In Brand We Trust
In this new authenticity era, consumers expect brands to take a stand on social justice issues. So how can brands authentically advocate for causes with credibility while avoiding backlash? Are those honest efforts translating into greater trust with consumers while also making a true impact on change? And what can the marketing industry do better do to bring in authentic, different voices and create safe spaces for varying perspectives? Our 2019 panelists Brian Reid, Senior Brand Planner, Carmichael Lynch Kristena Lucky, Executive Vice President - Brand Practice, Edelman Gail Peterson, Vice President Global Marketing Healthcare, Ecolab Mark Addicks, CEO + Partner, Manova Summit Emceed by Suzanne Oh, Fearless Director, The BrandLabPanel facilitation by Ellen Walthour, CEO, The BrandLab Special thanks to our Fearless Conversation event sponsors 4A's Edelman Pixie Dust Lou Raiola Star Tribune Evening Schedule 5:30pm - Doors open + networking hour 6:30-8:000pm - Fearless Conversation 8:00-8:30pm - Post-conversation in the lobby Very light appetizers and a cash bar will be available before and after Fearless Conversation.
818 South Second Street
Minneapolis, MN 55415
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