The CEO's Guide to Marketing: The Seminar Every Marketer Should Attend Before Their Boss Does
Lonny Kocina, CEO of Media Relations Agency and author of “The CEO’s Guide to Marketing” (available at Amazon). Kocina is a visionary who is passionate about marketing. He believes to be a truly great agency, Media Relations’ professional advice and deliverables must be based on a solid marketing foundation. His book outlines a six-step process called Strategically Aimed Marketing (SAM 6) designed to dramatically increase your marketing results. This process will assure creative people stay focused, on track and doing their best work.
350 Burnsville Parkway
Burnsville, MN 55337
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